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Partners

Richard Cicero

Rick Cicero

Michael Keudel

Amedeo Zarra

Our Story

Pure Vapor USA was founded at the end of 2012 by four partners who had all quit smoking through using e-cigs. Rick Cicero III had been managing an electronic cigarette store in Florida for several years and wanted to branch out on his own. Being a former business owner, his father Rick Cicero Jr. saw the e-cig. industry as a way for father and son to realize their dreams of owning a business together. At the same time, two brother in-laws, Michael Keudel and Amedeo Zarra had been researching the e-cig industry as well. Through happenstance the four partners came together and Pure Vapor USA was formed.